RSSEric Pulido of Midlake launches Cappulido Coffee
Friday, April 25th, 2008
Eric Pulido, guitarist of Midlake, has launched his very own brand of coffee! Cappulido Coffee was born in the Spring 2008 in the great land of Denton, TX, and features six different blends of fair traded coffee, each selling for around $10 a pop. With the purchase of Cappulido Coffee, you are giving aid directly back to farmers in developing countries, lending them the financial support necessary to continue developing an excellent product and compete in the world market.
Says Pulido, “Coffee has become a huge commodity in our culture today, and supplying it in a fair and quality manner was something I wanted to take part in. With Cappulido I am able to offer a coffee that I personally know supports the farmers that grow it, and provides the consumer with a freshly roasted, excellent bean.”
Cappulido’s distributor visits small estate farmers in several developing countries to achieve a firsthand understanding of the devastating impact of falling coffee prices and the resulting growing plight of farming families in developing countries.
The facts tell us that behind oil, coffee is the second largest traded commodity in the world. On average, 108 million people in the US drink coffee daily. In developing countries, coffee farmers live in extreme poverty, bringing in an average of only $500 per year. Because the rules that govern trade favor rich countries, the potential to reduce poverty and support economic growth for poorer countries is being lost. As a result, most of these developing countries are dependent on outside aid for their survival. Cappulido is dedicated to helping farming families find relief and reach their full potential.
So why not support small estate coffee farmers and independent music and get caffeinated with Cappulido? There’s even a nifty monthly subscription option, where you can have a bag of beans drop on your doorstop at the top of every month.
